The 4Ps of Marketing Used by Quiznos and Subway Research Paper

The 4Ps of Marketing Used by Quiznos and Subway - Research Paper Example Today, Subway has approximately 36,266 restaurants in 98 countries around the world (Subway, 2012a). Subway is a private company. Although the company does not give access to their current profits and revenues, the estimated annual sales of Subway restaurant was US$5 billion back in 2005 (Finance Investments, 2011). Quiznos was established back in 1978. Since then, the company managed to operate more than 4,000 stores throughout the United States aside from its stores in more than 40 countries and territories around the world (2010). Unlike Subway, Quiznos had to enter into a financial restructuring plan due to its inability to pay its debt (Bloomberg, 2011). As part of analyzing the differences in the marketing strategies used by these two companies, this report will apply the marketing mix or 4 Ps in the case of Quiznos and Subway. Differences in Marketing Mix or 4 P’s in the case of Quiznos and Subway With regards to product, the quality, and variety of food varies in the c ase of Quiznos and Subway. Even though both companies are able to offer a good taste of submarine sandwiches and salad, Subway is considered more competitive as compared to Quiznos in terms of its food variety. ... Â  In terms of pricing, the market prices of Subway’s food items are more reasonable as compared to Quiznos. In fact, it has been noted that the food prices of Quiznos are almost a dollar more expensive than Subway’s market prices. Despite the ability of Subway to offer more reasonable prices, the company also provides its valued customers with good ambiance, store cleanliness, and high-quality services in exchange for its food prices. The stores of both companies can be located in commercial areas like malls, offices, convenience stores, school vicinities, airports, truck stops, and military bases among others. This allows its target customers to have the convenience in locating both companies’ store outlets. However, the store designs of Quiznos and Subway are different in so many ways. In most cases, the store designs of Subway stores are more comparable to quasi-deli restaurants whereas Quiznos’ store designs are more suitable for casual deli restaura nts. This is the main reason why Subway is able to provide better store ambiance as compared to Quiznos. When it comes to promotion, both companies maintain their own official website where they can freely advertise their food products, news, promos, and franchising opportunities. Aside from YouTube, both companies are taking advantage of social networking sites like Facebook and Twitter.

Literature Bachelor Essay Example | Topics and Well Written Essays - 2000 words

Literature Bachelor - Essay Example This mutable reality is also linked to the famous "catch" of the title, which will be discussed later and shows the absurdity of the modern world. In Jazz, the improvisational form of the art is used to suggest how the past is changeable through the perspectives of the couple who are slowly falling out of love with one another. An event in their past, like a theme in jazz music, may be different upon each 'playing' or 'remembering'. In Catch 22 time is represented as a manipulative continuum in which what occurs depends upon the person seeing it. The very structure of the book seems to reflect the paranoid and near-to-insane characters who inhabit it. Thus the novel starts with ten chapters dealing with the present, before flashing back to the past of the events in the Siege of Bologna for a few chapters. The present appears once again before flashing backwards into the past. The final section of the book is set once again in the present, but with a more formal and linear narrative than the fragmentation what characterizes the other parts. Slipping backwards in time, the reader learns how the characters avoid the true horror of what occurred on the undefended Italian mountain village with the rape and murder of a completely innocent girl. The soldiers do not want to admit what has occurred and so they at first deny it or obscure it through the various bureaucratic absurdities of the military situation they face. The insanity within both their present and past world is best described by the various 'catches' that the soldiers must face, the most famous of which is the catch 22 of the title: There was only one catch and that was Catch-22, which specified that a concern for one's safety in the face of dangers that were real and immediate was the process of a rational mind. Orr was crazy and could be grounded. All he had to do was ask; and as soon as he did, he would no longer be crazy and would have to fly more missions. Orr would be crazy to fly more missions and sane if he didn't, but if he was sane he had to fly them. If he flew them he was crazy and didn't have to; but if he didn't want to he was sane and had to. Yossarian was moved very deeply by the absolute simplicity of this clause of Catch-22 and let out a respectful whistle. (Heller, 1961) This kind of bizarre circular logic, which is obviously absurd and nonsensical, but is impossible to deny due to its own frame of reference. In the same way a person who tries to fully understand the past must be crazy, but if he is crazy he will then not have a genuine grasp of what happens. Again, a circular logic that wraps around itself and forbids any kind of rational in-roads into comprehension. The novel revolves around a kind of complex sense of dj vu that many of the characters express. Thus the chaplain has an "impression of a prior meeting was of some occasion far more momentous and occult that, of a significant encounter with Yossarian in some remote, submerged and perhaps even entirely spiritual epoch in which he had made the identical, foredooming admission that there was nothing, absolutely nothing, he could do to help him" (Heller, 1961). The use of the word "foredooming" is integral to this section. The past cannot be understood, but it is most readily available to the characters through the overwhelming sense of dj vu that many of them feel. The Chaplain is central to this questioning of history, and this is